Sales & Marketing Tech

Sales & Marketing Tech news, information, and how-to advice

social media advertising

Can Snapchat, Instagram and Pinterest help marketers reach millennials?

big data fabric

Why marketers are betting big on predictive analytics

striking a balance

How to strike a balance between marketing and tech

The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Here’s how CMTOs bring it all together.

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The 6 faces of chief marketing technologists

Marketing now must be well-versed in customer data, analytics, mobile, social and marketing automation tools. Who's going to lead this dramatic and critical transformation? Enter the chief marketing technologist – or chief marketing...

big data startup

Salesforce doubles down on big data with new analytics tool

Through a variety of partnerships, Wave for Big Data aims to open new data sources to Salesforce's Analytics Cloud

collison

How to market to millennials (it's not easy)

A group of young marketers offer advice about wooing technically savvy, digitally driven millennials, who -- despite the fact that many are drowning in student loans – are the target market du jour.

Oracle says it could win if a rival buys Salesforce

An acquisition of Oracle would create a disruption, but Oracle can win through focus, company executives said

wipe out

Are digital marketers headed for a wipeout?

According to a new report from Forrester, marketers don’t completely understand the technology driving digital marketing.

angry customer 2

Think you know your customers? You’re wrong

The majority of consumers think brands don’t understand them as individuals. However, a similar percentage of digital marketers are confident that they have a holistic view of their customers. What gives?

confused marketing guy

What is data-driven marketing?

Once considered a mysterious black art, marketing is now a quantifiable, data-based function. But how do businesses use data analytics to drive marketing decisions?

angry customer

In a digital world, your customers can kill you

In today’s digitally driven and socially engaged world, the customer isn’t just always right. An unhappy customer can destroy your business.

Finger tap smartphone user mobile

Marketers can't keep up on updating their mobile apps

Forrester report finds that app enhancements are a challenge for developers due to complicating factors like OS upgrades and special features

Larry Ellison at Openworld

Ellison swings at Salesforce as Oracle's growth sputters

A mixed Q3 earnings report was buoyed by strong cloud revenues

Why CMOs shouldn't rely on ROI for everything

CMOs are increasingly being asked to ensure every dollar spent offers a clear-cut return on investment, Here’s why that approach is wrong when it comes to marketing agencies.

cloud based erp

How cloud-based ERP can give your business a boost

Duplication of effort and a lack of integration led Unionwear to move to an ERP system. The company’s experience with Salesforce.com – plus the appeal of avoiding upgrade costs and the benefits of a regularly updated system – made...

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10 best tech jobs in America

Find out which tech jobs offer the most job satisfaction, average salaries and growth opportunity, according to data from Glassdoor.

big spending

Marketing technology is big (really big) business

Spending on marketing technology is on the rise – to the tune of $120 billion over the next decade, according to a Silicon Valley venture capital firm.

Heroku Enterprise launches, bringing Salesforce's app platform to the business

Today, Salesforce introduces Heroku Enterprise, which takes the core platform-as-a-service and adds more features to make it accessible to the enterprise. 

Salesforce brings more analytics power to mobile business users

Three new features aim to help make business-intelligence capabilities more accessible

digital marketing 2

How marketing teams can capitalize on demographic shifts

Businesses can enhance marketing efforts by empowering employees, customers and influencers to spread their stories, and though it's challenging to create an effective corporate culture of creative storytelling, the potential rewards...

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